--- title: Lead-2-Customer - About us description: Lead-2-Customer specializes in helping SaaS start-ups and scale-ups achieve growth through mature and optimized inbound marketing strategies. --- [![logo-webp-optimized](https://lead-2-customer.be/hubfs/logo-webp-optimized.webp)](https://lead-2-customer.be) - [SERVICES](https://lead-2-customer.be/services) - [INBOUND MARKETING](https://lead-2-customer.be/services/inbound-marketing) - [SEA FOR B2B](https://lead-2-customer.be/services/google-ads-saas) - [SEO FOR B2B](https://lead-2-customer.be/services/seo-saas) - [MARKETING AUTOMATION FOR B2B](https://lead-2-customer.be/services/marketing-automations) - [HUBSPOT CRM](https://lead-2-customer.be/hubspot-crm) - [MARKETING HUB](https://lead-2-customer.be/hubspot-crm/marketing-hub) - [SALES HUB](https://lead-2-customer.be/hubspot-crm/sales-hub) - [SERVICE HUB](https://lead-2-customer.be/hubspot-crm/service-hub) - [CASES](https://lead-2-customer.be/customer-case) - [BLOG](https://lead-2-customer.be/blog) - [CAREERS](https://lead-2-customer.be/career-vacancies) - [PERFORMANCE MARKETEER](https://lead-2-customer.be/nl/career-vacancies/projectmanager-performance-marketer) - [SPONTANEOUS APPLICATIONS](https://lead-2-customer.be/career-vacancies/spontaneous-applications) - [ABOUT](https://lead-2-customer.be/about-us) - [CONTACT](https://lead-2-customer.be/contact-us) [SAAS MARKETING AUDIT](https://lead-2-customer.be/marketing-audit) ![Hero background](https://lead-2-customer.be/hs-fs/hubfs/DSC02452.jpg?width=1900&height=1080&name=DSC02452.jpg) WHO ARE WE? ## **GET TO KNOW THE FACES BEHIND L2C** [CONTACT US](https://lead-2-customer.be/contact-us#contact-us) [OUR TEAM](https://lead-2-customer.be/about-us#team) # **Lead-2-Customer** Where your growth is our goal and expertise since 2017. Think of us as your growth specialists cleverly disguised as an innovative marketing agency. **What sets us apart?** With over 8 years of experience across industries, L2C decided to focus on SaaS companies that want to drive consistent pipeline growth with a data-driven digital marketing approach.  It's quite a mission, but it is one we're always up for. Our goals are never out of reach, we share a passion for creating and finetuning online marketing ecosystems. Some might even call us analytic gurus. But what does drive us, is building genuine connections. *"We love to create real fans and not just ordinary clients. Because, let's face it, anything less isn't our style."* ![Yannick_Aaron_MAS](https://lead-2-customer.be/hubfs/Yannick_Aaron_MAS.webp "Yannick_Aaron_MAS") How did we become L2C? ## The Journey Begins Our story began with our humble beginnings as freelancers, where we immersed ourselves in various projects and faced numerous challenges across different companies. Through these experiences, we have cultivated and expanded our expertise in various domains.   Now, we have come together, pooling our collective knowledge and expertise, to form a collaborative force. By bundling our unique skill sets and working in synergy, we strive to offer companies a comprehensive and seamless experience. With a deep understanding of diverse industries and an unwavering commitment to excellence, we are dedicated to delivering exceptional results that exceed expectations. ![Triangle_Yannick_Aaron-1](https://lead-2-customer.be/hubfs/Compressed_Images/About_Us_English/Triangle_Yannick_Aaron-1.webp "Triangle_Yannick_Aaron-1") ## THE START, I GUESS? Let's start at **the beginning** Humble freelancers, that's the start of our story! And we all know that freelancers love **a good challenge**. So during this period, we immersed ourselves into various projects and faced our beloved challenges across different companies. Now, we have come together, **pooling our collective knowledge and expertise,** to form a collaborative force. By bundling our unique skill sets and **working in synergy,** we strive to offer companies a comprehensive and seamless experience. With a deep understanding of diverse industries and an unwavering commitment to excellence, we are dedicated to delivering exceptional results that exceed expectations. ![ABOUT-Yannick](https://lead-2-customer.be/hs-fs/hubfs/ABOUT-Yannick.webp?width=1080&height=1080&name=ABOUT-Yannick.webp "ABOUT-Yannick") Founder ### Yannick Devits Brings a ton of experience working with software companies driven to expand and maximize their offerings. Aiding in the acceleration of their business on a global level. A real catch for the marketing world! [LET'S CONNECT](https://www.linkedin.com/in/yannickdevits/) ![kevin rooms](https://lead-2-customer.be/hs-fs/hubfs/kevin%20rooms.jpg?width=2000&height=2000&name=kevin%20rooms.jpg "kevin rooms") Performance Marketing Creative ### Kevin Rooms A results-driven performance marketer with one clear mission: making sure every euro a client invests comes back with more. Turning clicks into paying customers, sharp, strategic and always focused on profit. [LET'S CONNECT](https://www.linkedin.com/in/kevin-rooms-28b042107/) ![ABOUT-BRAM](https://lead-2-customer.be/hs-fs/hubfs/bram.png?width=1080&height=1081&name=bram.png "ABOUT-BRAM") Hubspot Consultant ### Bram Vandersmissen A real ace in marketing with a knack for helping companies optimize and streamline their marketing and CRM processes - all with HubSpot as his favorite go-to power tool. [LET'S CONNECT](https://www.linkedin.com/in/bram-vandersmissen) ![Photo about us Felix-1](https://lead-2-customer.be/hs-fs/hubfs/Photo%20about%20us%20Felix-1.webp?width=1080&height=1080&name=Photo%20about%20us%20Felix-1.webp "Photo about us Felix-1") Digital Marketer ### Felix Van Obbergen Bridging the gap between marketing and tech, he keeps our digital operations running smoothly. From automations and landing pages to technical SEO and blog optimization, he makes sure everything behind the scenes works as it should. [LET'S CONNECT](https://www.linkedin.com/in/felix-van-obbergen/) ![ABOUT-Warre](https://lead-2-customer.be/hs-fs/hubfs/ABOUT-Warre.webp?width=1080&height=1080&name=ABOUT-Warre.webp "ABOUT-Warre") All-round Marketer ### Warre Verstraeten Freshly graduated as an International Communication student, he's eager to grow and use his knowledge at L2C. He could not stay away after a successful internship @L2C and he will use his skills to explore the unknowns. [LET'S CONNECT](https://www.linkedin.com/in/warre-verstraeten-a57762224/) ![ABOUT-Bianca-Placeholder](https://lead-2-customer.be/hs-fs/hubfs/ABOUT-Bianca-Placeholder.webp?width=1080&height=1080&name=ABOUT-Bianca-Placeholder.webp "ABOUT-Bianca-Placeholder") Marketing Assistant ### Elise Francken A student bringing fresh energy to the team. She has a passion for data-driven strategy and a growing interest in creative marketing. She’s eager to apply her academic knowledge in practice, learn from professionals, and contribute to marketing work that delivers results. [LET'S CONNECT](https://www.linkedin.com/company/lead-2-customer/) ## JOIN OUR AWESOME TEAM We are growing! Which means: we could use some extra hands at our desks. Are you a passionate marketeer? Or just passionate about helping some kick-ass brands? Just sent us an email and tell us why you are the perfect addition to our team. Share your personal story, and experiences or tell us a cool anecdote about your unique personality.   **We'd love to meet you!** [Get in touch!](https://lead-2-customer.be/career-vacancies/spontaneous-applications) [![logo-shape-rgb150x150](https://lead-2-customer.be/hubfs/logo-shape-rgb150x150.webp)](https://lead-2-customer.be/about-us) Lead-2-Customer Brain Embassy, Kipdorpbrug 1, 2000 Antwerpen ### SERVICES - [INBOUND MARKETING](https://lead-2-customer.be/services/inbound-marketing) - [GOOGLE ADS FOR SAAS](https://lead-2-customer.be/services/google-ads-saas) - [SEO FOR SAAS](https://lead-2-customer.be/services/seo-saas) - [HUBSPOT CRM](https://lead-2-customer.be/services/hubspot-crm) ### MORE ABOUT L2C - [SAY HI](https://lead-2-customer.be/contact-us) - [ABOUT US](https://lead-2-customer.be/about-us) - [REQUEST A MARKETING AUDIT](https://lead-2-customer.be/marketing-audit) ### RESOURCES - [WHAT IS INBOUND MARKETING](https://lead-2-customer.be/blog/what-is-inbound-marketing-a-step-by-step-guide) - [GOOGLE STRATEGIES (SEA)](https://lead-2-customer.be/blog/sea-strategies-10-sea-tips-to-boost-your-business) - [10 SEO TIPS FOR 2026](https://lead-2-customer.be/blog/importance-of-seo-10-seo-tips-for-websites) - [KEYWORD ANALYSIS](https://lead-2-customer.be/blog/keyword-gap-analysis-semrush-keyword-search-for-seo-success) © 2026 Lead-2-Customer All rights reserved [Privacy Policy](https://lead-2-customer.be/privacy-policy)  [Cookie Policy](https://lead-2-customer.be/cookie-policy) [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "BE", "addressLocality" : "Belgium" }, "contactPoint" : { "@type" : "ContactPoint", "contactType" : "Customer Service", "email" : "yannick@l2c.be", "url" : "https://lead-2-customer.be/contact-us" }, "description" : "Lead-2-Customer is a digital marketing agency helping B2B companies scale via SEA, automation, and content.", "logo" : "https://lead-2-customer.be/hubfs/Logo-base-RGB.svg", "name" : "Lead-2-Customer", "sameAs" : [ "https://www.linkedin.com/company/lead-2-customer", "https://www.facebook.com/lead2customer" ], "url" : "https://lead-2-customer.be" } ```