--- title: "HubSpot Rewired its Pricing: what you need to know as a SaaS company" description: HubSpot's new pricing is live in the Benelux. What changed across editions, seats and credits, and how SaaS teams get the most value from it. image: https://lead-2-customer.be/hubfs/Template-Blogpost-HeaderImage-Jul-06-2026-02-03-25-3134-PM.png --- [![logo-webp-optimized](https://lead-2-customer.be/hubfs/logo-webp-optimized.webp)](https://lead-2-customer.be) - [SERVICES](https://lead-2-customer.be/services) - [INBOUND MARKETING](https://lead-2-customer.be/services/inbound-marketing) - [SEA FOR B2B](https://lead-2-customer.be/services/google-ads-saas) - [SEO FOR B2B](https://lead-2-customer.be/services/seo-saas) - [MARKETING AUTOMATION FOR B2B](https://lead-2-customer.be/services/marketing-automations) - [HUBSPOT CRM](https://lead-2-customer.be/hubspot-crm) - [MARKETING HUB](https://lead-2-customer.be/hubspot-crm/marketing-hub) - [SALES HUB](https://lead-2-customer.be/hubspot-crm/sales-hub) - [SERVICE HUB](https://lead-2-customer.be/hubspot-crm/service-hub) - [CASES](https://lead-2-customer.be/customer-case) - [BLOG](https://lead-2-customer.be/blog) - [CAREERS](https://lead-2-customer.be/career-vacancies) - [PERFORMANCE MARKETEER](https://lead-2-customer.be/nl/career-vacancies/projectmanager-performance-marketer) - [SPONTANEOUS APPLICATIONS](https://lead-2-customer.be/career-vacancies/spontaneous-applications) - [ABOUT](https://lead-2-customer.be/about-us) - [CONTACT](https://lead-2-customer.be/contact-us) [SAAS MARKETING AUDIT](https://lead-2-customer.be/marketing-audit) SaaS # HubSpot Rewired its Pricing: what you need to know as a SaaS company HubSpot's new pricing is live in the Benelux. What changed across editions, seats and credits, and how SaaS teams get the most value from it. [Lead-2-Customer](https://lead-2-customer.be/blog/author/lead-2-customer) Jul 8, 2026 --- HubSpot just rolled out its biggest pricing change in years, and for SaaS teams it is good news. On June 2, 2026, HubSpot moved new customers in the Benelux to a new model that is simpler to buy, more flexible to scale, and lets you pay closer to what you actually use. Here is what changed and how to get the most value from it. | IN THIS ARTICLE [What changed, in short](https://lead-2-customer.be/blog/hubspot-rewired-its-pricing-what-you-need-to-know-as-a-saas-company#what-changed-in-short) [Your database is now measured in records](https://lead-2-customer.be/blog/hubspot-rewired-its-pricing-what-you-need-to-know-as-a-saas-company#your-database-is-now-measured-in-records) [Three seat types (one is free)](https://lead-2-customer.be/blog/hubspot-rewired-its-pricing-what-you-need-to-know-as-a-saas-company#three-seat-types) [Credits: pay for what you use](https://lead-2-customer.be/blog/hubspot-rewired-its-pricing-what-you-need-to-know-as-a-saas-company#credits-pay-for-what-you-use) [What this means for your SaaS](https://lead-2-customer.be/blog/hubspot-rewired-its-pricing-what-you-need-to-know-as-a-saas-company#what-this-means-for-your-saas) [How to get the most from the new pricing](https://lead-2-customer.be/blog/hubspot-rewired-its-pricing-what-you-need-to-know-as-a-saas-company#how-to-get-the-most-from-the-new-pricing) [Conclusion](https://lead-2-customer.be/blog/hubspot-rewired-its-pricing-what-you-need-to-know-as-a-saas-company#conclusion) [FAQ](https://lead-2-customer.be/blog/hubspot-rewired-its-pricing-what-you-need-to-know-as-a-saas-company#FAQ) | | --- |   ![Illustration of HubSpot's new pricing model showing editions, seats and credits for SaaS companies.](https://lead-2-customer.be/hs-fs/hubfs/Data-Tablet-01.jpg?width=1001&height=1000&name=Data-Tablet-01.jpg) ## What changed, in short HubSpot used to sell separate hubs, each with its own license and tier. Now it is one platform in three clear editions, and every edition includes all the hubs: Marketing, Sales, Service, Content, Data and Revenue. No more mixing and matching licenses. You pick the edition that fits your stage and your whole team works in one place. **For now this applies to new customers only. HubSpot has not said whether existing accounts will be moved, so if you are already on HubSpot, watch for the announcement.**  |  Edition | **Included records** | **Built for** | | --- | --- | --- | | Starter | 25,000 | Small teams getting started | | Professional | 250,000 | Scaling SaaS with real automation needs | | Enterprise | 5,000,000 | Larger orgs with advanced governance | ## Your database is now measured in records HubSpot replaced the old "marketing contacts" metric with records. Your record limit is the sum of every object in your data model: contacts, companies, deals, tickets, custom objects, and more. Each edition includes a generous allowance, so most SaaS teams have plenty of headroom. Keeping your database clean means every record you store is one you actually use, which keeps you on the right edition for longer. ## Three seat types (one is free) This is where the new model really helps SaaS teams. There are three seat types, and one of them costs nothing. - **Core Seats:** full edit access across the platform, for marketing, ops and admins. - **Customer Facing Seats:** the sales and service roles, with the tools those jobs need. - **View-Only Seats:** free and unlimited on a paid portal. You add seats based on who does what, so you only pay for the people who actively work in HubSpot. Put anyone who only reads reports on a free View-Only Seat and give the whole team visibility at no extra cost. ## Credits: pay for what you use On top of seats, usage runs on credits. Instead of paying for separate hubs, you pay for what you actually do. Each edition comes with a monthly bucket of credits included. |  **Edition**  |  **Monthly credits included**  | | --- | --- | |  Starter |  5,000 | |  Professional  |  10,000 | |  Enterprise |  15,000 | Different actions cost different amounts: |  **Action** |  **Credit cost** | | --- | --- | |  Send a marketing email |  0.5 to 15 credits | |  Send a WhatsApp message |  20 credits | |  Accepted quote |  100 credits | |  Workflow triggers and branches  | Free (only qualifying actions cost) | Because usage now maps to cost, it pays to know where your credits go. Track your busiest workflows and channels and you can spend them where they drive the most value. ## What this means for your SaaS Three moves before your next invoice: 1. **Map every CRM user to a seat.** Move anyone who only needs to read data onto a free View-Only Seat. 2. **Watch your record count.** Know how close you are to the next edition so a jump never surprises you. 3. **Track your credit burn each month.** If one workflow or channel eats credits fast, catch it before HubSpot bills you for the overage. ## How to get the most from the new pricing The new model rewards teams who keep their setup tidy. A short quarterly check helps you get maximum value: match everyone to the right seat and use free View-Only where you can, keep your database clean, and see which workflows and emails use the most credits so you can double down on what works. Tie it all back to the metrics that actually run your business. For that, read our guide on [the SaaS metrics that matter](https://lead-2-customer.be/blog/b2b-saas-marketing-metrics). ## Conclusion The new pricing is a step forward for SaaS teams. It is more flexible, it scales with you, and you pay closer to what you use. Like any powerful platform, you get the most out of it when it is set up well. ## FAQ ### When did HubSpot's new pricing start? It went live for new customers in the Benelux on June 2, 2026, and replaces the previous hub-based structure. ### What counts as a record? A record is any object in your database, such as a contact, company or deal. It replaces the old "marketing contacts" metric, and each edition includes a set allowance. ### Are View-Only Seats free? Yes. On a paid portal you can add unlimited View-Only Seats at no cost, so anyone who only needs to see data does not need a paid seat. ### How do credits work? Each edition includes a monthly bucket of credits. Actions like sending emails or WhatsApp messages draw them down. If you run out, extra credits cost about a cent each. Want a second pair of eyes on your setup? [Request a SaaS marketing audit](https://lead-2-customer.be/marketing-audit) and we will help you get the most from HubSpot. © 2026 Lead-2-Customer [SaaS](https://lead-2-customer.be/blog/tag/saas) DISCOVER MORE ## You might also like these ones SEA ### [Google Ads KPIs for SaaS: How to Measure Performance That Actually Matters](https://lead-2-customer.be/blog/google-ads-kpis) Most Google Ads dashboards are full of noise. Here's which KPIs SaaS companies should actually track, from CTR and conversion rate to qualified leads... Lead-2-Customer Nov 4, 2025 SEA ### [SEA vs. Other Online Advertising Channels](https://lead-2-customer.be/blog/sea-vs-other-online-advertising-channels) Compare SEA with other online advertising channels and understand how each channel impacts intent, conversions and SaaS growth. Lead-2-Customer Oct 21, 2025 SEA ### [SaaS PPC Agency: How to Find the Right Google Ads Partner](https://lead-2-customer.be/blog/saas-ppc-agency) Not every PPC agency understands SaaS. Here's how to find a SaaS PPC agency that knows your funnel, your buyer journey, and how to turn ad spend into... 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