--- title: Fortino Capital | Customer Case description: Unlock the success story of Fortino Capital's transformation with Inbound Marketing & HubSpot Implementation. Boosted visibility, lead quality, and analytics for unparalleled growth. --- [![logo-webp-optimized](https://lead-2-customer.be/hubfs/logo-webp-optimized.webp)](https://lead-2-customer.be) - [SERVICES](https://lead-2-customer.be/services) - [INBOUND MARKETING](https://lead-2-customer.be/services/inbound-marketing) - [SEA FOR B2B](https://lead-2-customer.be/services/google-ads-saas) - [SEO FOR B2B](https://lead-2-customer.be/services/seo-saas) - [MARKETING AUTOMATION FOR B2B](https://lead-2-customer.be/services/marketing-automations) - [HUBSPOT CRM](https://lead-2-customer.be/hubspot-crm) - [MARKETING HUB](https://lead-2-customer.be/hubspot-crm/marketing-hub) - [SALES HUB](https://lead-2-customer.be/hubspot-crm/sales-hub) - [SERVICE HUB](https://lead-2-customer.be/hubspot-crm/service-hub) - [CASES](https://lead-2-customer.be/customer-case) - [BLOG](https://lead-2-customer.be/blog) - [CAREERS](https://lead-2-customer.be/career-vacancies) - [PERFORMANCE MARKETEER](https://lead-2-customer.be/nl/career-vacancies/projectmanager-performance-marketer) - [SPONTANEOUS APPLICATIONS](https://lead-2-customer.be/career-vacancies/spontaneous-applications) - [ABOUT](https://lead-2-customer.be/about-us) - [CONTACT](https://lead-2-customer.be/contact-us) [SAAS MARKETING AUDIT](https://lead-2-customer.be/marketing-audit) # **Improving brand visibility to the right audience for Fortino Capital** [**Fortino Capital**](https://www.fortino.capital/) has been investing in European mid-market B2B SaaS since 2013, accelerating scalable growth -through capital and M&A support as a private equity firm. But even leading private equity firms need to stay visible to the right companies. [![fortino-capital](https://lead-2-customer.be/hubfs/fortino-capital.jpg "fortino-capital")](https://www.fortinocapital.com/) ## Fortino's goals: **For Fortino, the challenge was clear:** - Increasing visibility across Belgium, the Netherlands and Germany - Reaching the right target audience on Google and LinkedIn (SaaS decision-makers) - Improving marketing dashboard measurements and reporting ## The beginning First, We **broke down Fortino’s performance marketing.** Next, we **pinpointed their ideal audiences. Who exactly were they targeting?** And then.. the game plan! **We defined clear goals/KPI's and the ideal channels to advertise and work on, boosting website traffic to attract the right audience, not just more traffic.** ## The execution of Fortino's marketing strategy 1. **Targeted LinkedIn campaigns** placed Fortino’s brand in front of more than 3,000 relevant SaaS companies. 2. **Leadfeeder implementation** allowed Fortino to identify companies visiting their website. 3. **A custom Looker Studio dashboard** centralised performance data across channels. 4. **Google Ads campaigns** expanded reach and strengthened awareness among relevant searches for their brand. ![8ca00032-c442-45fe-b371-fde7a299884d](https://lead-2-customer.be/hs-fs/hubfs/8ca00032-c442-45fe-b371-fde7a299884d.png?width=1920&height=1080&name=8ca00032-c442-45fe-b371-fde7a299884d.png "8ca00032-c442-45fe-b371-fde7a299884d") “Quote” ![fortino-capital](https://lead-2-customer.be/hubfs/fortino-capital.jpg) Position of quoter Quoter ![Social03-01](https://lead-2-customer.be/hs-fs/hubfs/Social03-01.png?width=330&height=329&name=Social03-01.png "Social03-01") ![Strategy-Plan-01](https://lead-2-customer.be/hubfs/Strategy-Plan-01.png "Strategy-Plan-01") ![ROI-01](https://lead-2-customer.be/hs-fs/hubfs/ROI-01.png?width=330&height=329&name=ROI-01.png "ROI-01") ###  Targeting Fortino's ICP on LinkedIn   We kicked off with **LinkedIn campaigns, to boost Fortino’s visibility** across Belgium, the Netherlands, and Germany. **Targeting key decision-makers** **with integrated company lists** and filtering down on exact industries and job titles needed to reach their ICP's. ### Identifying company visitor (GDPR)   With Leadfeeder, we turned Fortino’s site visits, **100% GDPR proof**, into valuable insights. Imagine knowing exactly which companies were interested and tracking their every move in real-time, **enabling full identification and categorisation of visiting companies.** ### Omni-channel Dashboarding   **Looker Studio** to report on all Fortino’s traffic sources, making it easy to read. We Tracked their website visits, ad performance and social insights. **All in one dashboard, with monthly sync reports accross all channels.** ### INTERESTED IN JOINING FORTINO CAPITAL AS ONE OF OUR SUCCESS STORIES? **REACH OUT TO US FOR MORE INFORMATION** [![logo-shape-rgb150x150](https://lead-2-customer.be/hubfs/logo-shape-rgb150x150.webp)](https://lead-2-customer.be/about-us) Lead-2-Customer Brain Embassy, Kipdorpbrug 1, 2000 Antwerpen ### SERVICES - [INBOUND MARKETING](https://lead-2-customer.be/services/inbound-marketing) - [GOOGLE ADS FOR SAAS](https://lead-2-customer.be/services/google-ads-saas) - [SEO FOR SAAS](https://lead-2-customer.be/services/seo-saas) - [HUBSPOT CRM](https://lead-2-customer.be/services/hubspot-crm) ### MORE ABOUT L2C - [SAY HI](https://lead-2-customer.be/contact-us) - [ABOUT US](https://lead-2-customer.be/about-us) - [REQUEST A MARKETING AUDIT](https://lead-2-customer.be/marketing-audit) ### RESOURCES - [WHAT IS INBOUND MARKETING](https://lead-2-customer.be/blog/what-is-inbound-marketing-a-step-by-step-guide) - [GOOGLE STRATEGIES (SEA)](https://lead-2-customer.be/blog/sea-strategies-10-sea-tips-to-boost-your-business) - [10 SEO TIPS FOR 2026](https://lead-2-customer.be/blog/importance-of-seo-10-seo-tips-for-websites) - [KEYWORD ANALYSIS](https://lead-2-customer.be/blog/keyword-gap-analysis-semrush-keyword-search-for-seo-success) © 2026 Lead-2-Customer All rights reserved [Privacy Policy](https://lead-2-customer.be/privacy-policy)  [Cookie Policy](https://lead-2-customer.be/cookie-policy) [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "BE", "addressLocality" : "Belgium" }, "contactPoint" : { "@type" : "ContactPoint", "contactType" : "Customer Service", "email" : "yannick@l2c.be", "url" : "https://lead-2-customer.be/contact-us" }, "description" : "Lead-2-Customer is a digital marketing agency helping B2B companies scale via SEA, automation, and content.", "logo" : "https://lead-2-customer.be/hubfs/Logo-base-RGB.svg", "name" : "Lead-2-Customer", "sameAs" : [ "https://www.linkedin.com/company/lead-2-customer", "https://www.facebook.com/lead2customer" ], "url" : "https://lead-2-customer.be" } ```