Improving brand visibility to the right audience for Fortino Capital

Fortino Capital has been investing in European mid-market B2B SaaS since 2013, accelerating scalable growth -through capital and M&A support as a private equity firm.

But even leading private equity firms need to stay visible to the right companies.

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Fortino's goals:

For Fortino, the challenge was clear:

  • Increasing visibility across Belgium, the Netherlands and Germany

  • Reaching the right target audience on Google and LinkedIn (SaaS decision-makers)

  • Improving marketing dashboard measurements and reporting

The beginning


First, We broke down Fortino’s performance marketing. Next, we pinpointed their ideal audiences. Who exactly were they targeting?

And then.. the game plan! We defined clear goals/KPI's and the ideal channels to advertise and work on, boosting website traffic to attract the right audience, not just more traffic.

The execution of Fortino's marketing strategy


1. Targeted LinkedIn campaigns placed Fortino’s brand in front of more than 3,000 relevant SaaS companies.

2. Leadfeeder implementation allowed Fortino to identify companies visiting their website.

3. A custom Looker Studio dashboard centralised performance data across channels.

4. Google Ads campaigns expanded reach and strengthened awareness among relevant searches for their brand.

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“Quote”

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 Targeting Fortino's ICP on LinkedIn

 

We kicked off with LinkedIn campaigns, to boost Fortino’s visibility across Belgium, the Netherlands, and Germany. Targeting key decision-makers with integrated company lists and filtering down on exact industries and job titles needed to reach their ICP's.

Identifying company visitor (GDPR)

 

With Leadfeeder, we turned Fortino’s site visits, 100% GDPR proof, into valuable insights. Imagine knowing exactly which companies were interested and tracking their every move in real-time, enabling full identification and categorisation of visiting companies.

Omni-channel Dashboarding

 

Looker Studio to report on all Fortino’s traffic sources, making it easy to read. We Tracked their website visits, ad performance and social insights. All in one dashboard, with monthly sync reports accross all channels.

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