HubSpot just rolled out its biggest pricing change in years, and for SaaS teams it is good news. On June 2, 2026, HubSpot moved new customers in the Benelux to a new model that is simpler to buy, more flexible to scale, and lets you pay closer to what you actually use. Here is what changed and how to get the most value from it.
HubSpot used to sell separate hubs, each with its own license and tier. Now it is one platform in three clear editions, and every edition includes all the hubs: Marketing, Sales, Service, Content, Data and Revenue.
No more mixing and matching licenses. You pick the edition that fits your stage and your whole team works in one place.
For now this applies to new customers only. HubSpot has not said whether existing accounts will be moved, so if you are already on HubSpot, watch for the announcement.
| Edition | Included records | Built for |
| Starter |
25,000 | Small teams getting started |
| Professional | 250,000 | Scaling SaaS with real automation needs |
| Enterprise | 5,000,000 | Larger orgs with advanced governance |
HubSpot replaced the old "marketing contacts" metric with records.
Your record limit is the sum of every object in your data model: contacts, companies, deals, tickets, custom objects, and more.
Each edition includes a generous allowance, so most SaaS teams have plenty of headroom. Keeping your database clean means every record you store is one you actually use, which keeps you on the right edition for longer.
This is where the new model really helps SaaS teams. There are three seat types, and one of them costs nothing.
You add seats based on who does what, so you only pay for the people who actively work in HubSpot. Put anyone who only reads reports on a free View-Only Seat and give the whole team visibility at no extra cost.
On top of seats, usage runs on credits. Instead of paying for separate hubs, you pay for what you actually do. Each edition comes with a monthly bucket of credits included.
| Edition | Monthly credits included |
| Starter | 5,000 |
| Professional | 10,000 |
| Enterprise | 15,000 |
Different actions cost different amounts:
| Action | Credit cost |
| Send a marketing email | 0.5 to 15 credits |
| Send a WhatsApp message | 20 credits |
| Accepted quote | 100 credits |
| Workflow triggers and branches | Free (only qualifying actions cost) |
Because usage now maps to cost, it pays to know where your credits go. Track your busiest workflows and channels and you can spend them where they drive the most value.
Three moves before your next invoice:
The new model rewards teams who keep their setup tidy. A short quarterly check helps you get maximum value: match everyone to the right seat and use free View-Only where you can, keep your database clean, and see which workflows and emails use the most credits so you can double down on what works.
Tie it all back to the metrics that actually run your business. For that, read our guide on the SaaS metrics that matter.
The new pricing is a step forward for SaaS teams. It is more flexible, it scales with you, and you pay closer to what you use. Like any powerful platform, you get the most out of it when it is set up well.
Want a second pair of eyes on your setup? Request a SaaS marketing audit and we will help you get the most from HubSpot.