--- title: Blog description: Our blog shares insights and tips on inbound marketing and SaaS growth for start-ups and scale-ups. Discover expert strategies to enhance your marketing! --- [![logo-webp-optimized](https://lead-2-customer.be/hubfs/logo-webp-optimized.webp)](https://lead-2-customer.be) - [SERVICES](https://lead-2-customer.be/services) - [INBOUND MARKETING](https://lead-2-customer.be/services/inbound-marketing) - [SEA FOR B2B](https://lead-2-customer.be/services/google-ads-saas) - [SEO FOR B2B](https://lead-2-customer.be/services/seo-saas) - [MARKETING AUTOMATION FOR B2B](https://lead-2-customer.be/services/marketing-automations) - [HUBSPOT CRM](https://lead-2-customer.be/hubspot-crm) - [MARKETING HUB](https://lead-2-customer.be/hubspot-crm/marketing-hub) - [SALES HUB](https://lead-2-customer.be/hubspot-crm/sales-hub) - [SERVICE HUB](https://lead-2-customer.be/hubspot-crm/service-hub) - [CASES](https://lead-2-customer.be/customer-case) - [BLOG](https://lead-2-customer.be/blog) - [CAREERS](https://lead-2-customer.be/career-vacancies) - [PERFORMANCE MARKETEER](https://lead-2-customer.be/nl/career-vacancies/projectmanager-performance-marketer) - [SPONTANEOUS APPLICATIONS](https://lead-2-customer.be/career-vacancies/spontaneous-applications) - [ABOUT](https://lead-2-customer.be/about-us) - [CONTACT](https://lead-2-customer.be/contact-us) [SAAS MARKETING AUDIT](https://lead-2-customer.be/marketing-audit) - [ALL](https://lead-2-customer.be/blog/all) - [SEA](https://lead-2-customer.be/blog/tag/sea) - [SaaS](https://lead-2-customer.be/blog/tag/saas) - [SEO](https://lead-2-customer.be/blog/tag/seo) - [Google Ads](https://lead-2-customer.be/blog/tag/google-ads) - [Inbound Marketing](https://lead-2-customer.be/blog/tag/inbound-marketing) - [AB testing](https://lead-2-customer.be/blog/tag/ab-testing) - [Buyer Personas](https://lead-2-customer.be/blog/tag/buyer-personas) - [Customer Lifecycle Management (CLM)](https://lead-2-customer.be/blog/tag/customer-lifecycle-management-clm) - [Email Marketing](https://lead-2-customer.be/blog/tag/email-marketing) # **Blog Lead-2-Customer** Learn more about digital performance marketing. Find tips and strategies for digital marketing, inbound marketing, and SaaS growth for start-ups and scale-ups. SaaS ### [HubSpot Rewired its Pricing: what you need to know as a SaaS company](https://lead-2-customer.be/blog/hubspot-rewired-its-pricing-what-you-need-to-know-as-a-saas-company) HubSpot's new pricing is live in the Benelux. What changed across editions, seats and credits, and how SaaS teams get the most value from it. Lead-2-Customer Jul 8, 2026 SEO ### [SaaS SEO: What It Is and How to Build Your Strategy](https://lead-2-customer.be/blog/saas-seo-what-it-is-and-how-to-build-your-strategy) SaaS SEO explained: learn how to build a scalable SEO strategy, increase traffic and generate more leads for your SaaS company. Yannick Devits Jun 22, 2026 SEO ### [12 SEO Tips for SaaS Websites to Drive More Leads](https://lead-2-customer.be/blog/saas-seo-tips) 12 practical SEO tips for SaaS companies to attract high-intent traffic, generate more leads and build a scalable organic growth engine, from... Yannick Devits Jun 19, 2026 SEA ### [Keyword Analysis for SaaS](https://lead-2-customer.be/blog/keyword-analysis-for-sea-in-saas) Learn how to do keyword analysis for SaaS and improve your SEA campaigns by finding high-intent keywords that drive qualified leads and reduce wasted... Lead-2-Customer May 28, 2026 SEO ### [Keyword Gap Analysis For B2B SaaS: Improve SEO with SEMrush Keyword Search](https://lead-2-customer.be/blog/keyword-gap-analysis-semrush-keyword-search-for-seo-success) Keyword Gap Analysis. Outrank competitors, attract more visitors. Learn self-analysis & optimize your B2B SaaS website with SEMrush keyword search. Yannick Devits Apr 29, 2026 SEA ### [How to Build High-Performing Audiences in Google Ads](https://lead-2-customer.be/blog/create-usefull-audiences-in-google-ads) Learn how to build high-performing audiences in Google Ads for SaaS, improve targeting, increase conversions and reduce wasted ad spend. Lead-2-Customer Nov 10, 2025 ### [Generative Engine Optimisation (GEO): How Your Brand Can Dominate AI Answers](https://lead-2-customer.be/blog/generative-engine-optimisation-geo-how-your-brand-can-dominate-ai-answers) Master Generative Engine Optimisation (GEO) to enhance your brand's visibility in AI-generated answers with structured content and authoritative... Lead-2-Customer Nov 10, 2025 SEA ### [Google Ads KPIs for SaaS: How to Measure Performance That Actually Matters](https://lead-2-customer.be/blog/google-ads-kpis) Most Google Ads dashboards are full of noise. Here's which KPIs SaaS companies should actually track, from CTR and conversion rate to qualified leads... Lead-2-Customer Nov 4, 2025 SaaS ### [The SaaS Metrics for Success: Hard Conversions, CAC, ARR & North Star.](https://lead-2-customer.be/blog/b2b-saas-marketing-metrics) SaaS Metrics are the key to success! Start with Hard Conversions, Conversion Ratios, CAC, ARR, and North Star Metrics to align teams, grow, and... Lead-2-Customer Nov 3, 2025 SEA ### [SaaS PPC Agency: How to Find the Right Google Ads Partner](https://lead-2-customer.be/blog/saas-ppc-agency) Not every PPC agency understands SaaS. Here's how to find a SaaS PPC agency that knows your funnel, your buyer journey, and how to turn ad spend into... Lead-2-Customer Oct 21, 2025 [1](https://lead-2-customer.be/blog/page/1) [2](https://lead-2-customer.be/blog/page/2) ... [3](https://lead-2-customer.be/blog/page/3) [![logo-shape-rgb150x150](https://lead-2-customer.be/hubfs/logo-shape-rgb150x150.webp)](https://lead-2-customer.be/about-us) Lead-2-Customer Brain Embassy, Kipdorpbrug 1, 2000 Antwerpen ### SERVICES - [INBOUND MARKETING](https://lead-2-customer.be/services/inbound-marketing) - [GOOGLE ADS FOR SAAS](https://lead-2-customer.be/services/google-ads-saas) - [SEO FOR SAAS](https://lead-2-customer.be/services/seo-saas) - [HUBSPOT CRM](https://lead-2-customer.be/services/hubspot-crm) ### MORE ABOUT L2C - [SAY HI](https://lead-2-customer.be/contact-us) - [ABOUT US](https://lead-2-customer.be/about-us) - [REQUEST A MARKETING AUDIT](https://lead-2-customer.be/marketing-audit) ### RESOURCES - [WHAT IS INBOUND MARKETING](https://lead-2-customer.be/blog/what-is-inbound-marketing-a-step-by-step-guide) - [GOOGLE STRATEGIES (SEA)](https://lead-2-customer.be/blog/sea-strategies-10-sea-tips-to-boost-your-business) - [10 SEO TIPS FOR 2026](https://lead-2-customer.be/blog/importance-of-seo-10-seo-tips-for-websites) - [KEYWORD ANALYSIS](https://lead-2-customer.be/blog/keyword-gap-analysis-semrush-keyword-search-for-seo-success) © 2026 Lead-2-Customer All rights reserved [Privacy Policy](https://lead-2-customer.be/privacy-policy)  [Cookie Policy](https://lead-2-customer.be/cookie-policy) [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software) ```json { "@context" : "https://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "BE", "addressLocality" : "Belgium" }, "contactPoint" : { "@type" : "ContactPoint", "contactType" : "Customer Service", "email" : "yannick@l2c.be", "url" : "https://lead-2-customer.be/contact-us" }, "description" : "Lead-2-Customer is a digital marketing agency helping B2B companies scale via SEA, automation, and content.", "logo" : "https://lead-2-customer.be/hubfs/Logo-base-RGB.svg", "name" : "Lead-2-Customer", "sameAs" : [ "https://www.linkedin.com/company/lead-2-customer", "https://www.facebook.com/lead2customer" ], "url" : "https://lead-2-customer.be" } ``` ```json { "@context" : "https://schema.org", "@type" : "Product", "aggregateRating" : { "@type" : "AggregateRating", "ratingValue" : "4.8", "reviewCount" : "24" }, "name" : "Lead-2-Customer SEA Services", "review" : [ { "@type" : "Review", "author" : { "@type" : "Person", "name" : "Laura Janssens" }, "reviewBody" : "L2C doubled our lead flow in just 3 months. Top-notch SEA agency!", "reviewRating" : { "@type" : "Rating", "ratingValue" : "5" } } ] } ```