MARKETING AUTOMATION FOR SAAS COMPANIES

Good automation can streamline your team's workload and bring your company to a new level of marketing & sales performance. Determining the processes that should be automated and the tasks that need a human touch can be difficult. So, let us help you make the right choices in your marketing automation journey.

NOT SURE HOW TO SAVE TIME AND RESOURCES...

SEIZE THE RIGHT TIME FOR GROWTH
WITH AUTOMATION TOOLS FOR SAAS

 

What does Marketing Automation mean?

You have set out a strong customer journey that includes all the steps to get a company from prospect to valuable client but it takes just too much work. This is where Automation tools can jump to the rescue. By adopting a marketing automation strategy you can cut time & resources spent by automating your prospect nurturing flows, outbound activities, hand-over processes and more.
 
We start our result-based approach by determining what can be automated. For each step, we look at what needs a personal touch and what not for your B2B SaaS company.
Book a short introduction meeting to see how it works.

SO WHY USE A MARKETING AUTOMATION STRATEGY FOR THE GENERATION OF NEW CLIENTS FOR SAAS COMPANIES?

Marketing automation creates the opportunity to save time and resources to give you the chance to invest it elsewhere. Automating repetitive tasks such as e-mail outreach or content distribution gives your marketing team the space to focus on more high-value tasks, accelerating your customer journey.

Utilizing Marketing Automation tools can reduce the workload and help you with other tasks. A data-driven approach will help to optimize the flows towards your target audiences.

Lead Generation & Nurturing

Marketing Automation tools are mostly considered to nurture leads with automated e-mail flows. It helps in lead generation and makes it easier to nurture those leads. Even more, it can automate content for lead generation if it has the right data to do so.

Data driven Decision

A marketing automation platform is based on the data you feed it. It is made so that it works for you and not the other way around. Some automated marketing platforms even allow you to use integrated analytic tools to gather the most recent and relevant data.

 

Scalability & Efficiency

Repetitive tasks can be eliminated by implementing a good automated marketing strategy. This allows your company to scale up with the non-used resources and invest valuable time into expanding your business.

Personalized Experience

An automated marketing platform can make your customer feel special. A mail about an exclusive deal, a reminder for a client event or even something simple as a message on their birthday. These small things make a customer feel valued by you and it does not even require the lift of a finger to make them feel this way.
AND WHAT ABOUT THE RESULTS?

Discover the effect of using Marketing automation tools

The benefits of marketing automation for SaaS companies

1. Higher conversion rate. Automated tasks will ensure that the leads you make are being nurtured and followed up, leading to a higher conversion rate.

2. Increased Efficiency. Automated marketing tools give your team the space to invest their time into more valuable and important tasks that need that special touch.

3. Better ROI. By automating the repetitive tasks there are fewer resources needed for a marketing campaign.

4. enhanced customer experience. the personalization options in marketing automation platforms allow for a deeper connection between customer and company.


WHAT DO PEOPLE SAY ABOUT US?

Let our customers do the talking!

“L2C has helped us with executing our marketing operations and paid ads strategy tremendously. We have seen a positive uplift in the number of quality traffic coming in. The team’s understanding of HubSpot, Google and LinkedIn ads products is very deep and this has been of great support.”

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Demand Generation Manager Mobilexpense Lyubima Petrova

“As our company rapidly expanded, it was a significant challenge to balance daily operations and long-term strategy with our small in-house team. L2C has made a significant difference in how we handle our marketing operations and paid advertisements. Their extensive expertise in both HubSpot and Google ads has proven to be incredibly supportive for our team.”

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Founder / CEO BizzMine Peter De Brabandere

"I highly recommend L2C for their outstanding support in implementing HubSpot Enterprise. Led by Yannick, their blend of meticulous execution and strategic insight transformed our processes and elevated our sales and marketing strategy. L2C's expertise is unmatched, providing not just technical guidance but a valuable alignment with long-term goals."

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Chief Commercial Officer SpeakUp Frank Rengenhart

Want to automate your workflows with
an automated marketing platform?

Contact us and let's have a good meeting.