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GOOGLE ADS FOR SAAS COMPANIES

A well-established SEA strategy for B2B SaaS companies offers the opportunity to reach new clients in every stage of their buyers' funnel. But the how and when to reach them can be tricky. Let us guide you through the ideal way to convert warm leads into high-quality MQLs.
(SEA) AUDIT
ARE YOU NOT SURE HOW TO REACH...

NEW OPPORTUNITIES AT THE RIGHT TIME
WITH GOOGLE ADS FOR SAAS (SEA) 

 

Google Ads for SaaS - But why?

You created a branded website which is ready to generate conversions, but little traffic is coming your way. This is where Search Engine Advertising (SEA) comes into play. With optimized targeting, based on the right search intent of your ideal client profile, SEA will drive qualified traffic to your website and boost conversions.
 
We start our result-based approach by leveraging all the layers of your buyers' journey. For each phase, we set up a Google ads strategy that is tailor-made for your B2B SaaS company.
Book a short introduction meeting to see how it works.

SO WHY USE GOOGLE ADS FOR THE GENERATION OF NEW CLIENTS FOR SAAS COMPANIES?

Google ads for SaaS companies gives you the opportunity to reach your ideal client profile at the right place and time. You can generate traffic via campaign types that are high up the sales funnel or retarget existing website visitors of a specific website page with a fitting product video.

Conversion-wise, it is important to detect keywords that truly generate valuable website traffic. Make use of high-intent search campaigns to reach possible customers when they are most ready to book a demo of your SaaS Solution.

The Ideal Buyers Funnel

Finding your ideal client can be complex for B2B SaaS companies. Mapping out the different stages and relevant touchpoints will give you a clear overview of where to start.

Keyword Research

Would you like to know which search terms will drive conversions on your landing pages? A deep-dive SEA research will show you high-intent searches by your prospects. Let marketing and sales put their heads together on what people are looking for.

Targeted Audience Reach

Google Ads offers sophisticated targeting options for B2B SaaS companies. This includes:

  • Keyword targeting (Search campaigns)
  • Retargeting of website visitors
  • Demographic targeting
  • Location-based targeting

This allows SaaS companies to find the most relevant audience in various ways.

Ad Personalization

Create ads that are ready to be seen by your customers. There is no point in proposing a demo when a prospect doesn't even know your product yet. Align your content to the different phases of their buyers' funnel.

ROI & Analytics

Let's go to the fun part, the data of our campaign. We specialize in keeping track of the ROI and other key metrics such as click-through, conversion rates to evaluate the effectiveness of your SaaS SEA campaigns. Our motto: "Make data-driven decisions for optimization of creative ad campaigns".

AND WHAT ABOUT THE RESULTS?

Discover how to generate leads
with Google Ads for B2B SaaS

The benefits of Google Ads for SaaS companies

1. High Intent Traffic. Make sure that possible clients find you when it matters the most. Rank #1 on the keywords your prospects are looking for.

2. Retarget interested prospects. Use retargeting options such as display campaigns to support your search campaign hauling in those high-quality MQLs.

3. Measurable ROI. Analyze real results such as your website visits and conversions in real-time with Google ad for SaaS companies.

4. Speed to market and Short-term results. Compared to SEO, SEA can deliver immediate results by generating direct high-intent traffic to your website.


OUR GOOGLE ADS APPROACH FOR SAAS

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WHAT DO PEOPLE SAY ABOUT US?

Let our customers do the talking!

“L2C has helped us with executing our marketing operations and paid ads strategy tremendously. We have seen a positive uplift in the number of quality traffic coming in. The team’s understanding of HubSpot, Google and LinkedIn ads products is very deep and this has been of great support.”

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Demand Generation Manager Mobilexpense Lyubima Petrova

“As our company rapidly expanded, it was a significant challenge to balance daily operations and long-term strategy with our small in-house team. L2C has made a significant difference in how we handle our marketing operations and paid advertisements. Their extensive expertise in both HubSpot and Google ads has proven to be incredibly supportive for our team.”

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Founder / CEO BizzMine Peter De Brabandere

"I highly recommend L2C for their outstanding support in implementing HubSpot Enterprise. Led by Yannick, their blend of meticulous execution and strategic insight transformed our processes and elevated our sales and marketing strategy. L2C's expertise is unmatched, providing not just technical guidance but a valuable alignment with long-term goals.”

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Chief Commercial Officer SpeakUp Frank Rengenhart

Want to generate high-quality MQL's with
Google Ads for your SaaS company?

REQUEST YOUR GOOGLE ADS (SEA) SCAN