Inbound Marketing & HubSpot Implementation for Fortino

Fortino's challenge:

Reaching the right audience

Picture yourself breaking into a crowded market - how do you stand out and make your mark? For Fortino, the challenge was clear: they needed to boost their visibility and reach key audiences in Belgium, The Netherlands, and Germany.

But that wasn't all. Fortino knew they needed a more systematic and precise approach to measure their marketing performance.

And ofcourse, what's the point of visibility without a flood of high-quality leads? They needed a solution to track down their lead generation efforts.

The beginning

First, We broke down Fortino’s performance marketing to uncover those sneaky inefficiencies and spots that needed a makeover! What was working, and what wasn’t?

Next, we pinpointed their ideal audiences. Who exactly were they targeting? What made their audience tick? We researched their needs, behaviors, and online habits to create a laser-focused targeting strategy.

And then.. the game plan! We defined crystal-clear goals and KPI's, including boosting website traffic, generating high-value leads, and empowering their sales team.

How we transformed Fortino's marketing from average to awesome?

1. We launched targeted LinkedIn ad campaigns that put their brand in front of 3000 key SaaS companies - talk about making a splash!

2. Then, we used Leadfeeder to identify and engage interested website visitors, giving Fortino real-time insights into their audience. It's like having x-ray vision for your website traffic!

3. To provide a clear view of their marketing performance, we built a custom Looker Studio dashboard, making it easy to track progress and make data-driven decisions.

4. Finally, we expanded their reach with Google Ads. Creating a powerful multi-channel strategy that maximized their impact.

With these strategic moves, Fortino Capital didn’t just up their marketing game - they transformed it!

How did Fortino achieve these incredible results?

1. First up, we improved their visibility and reach with LinkedIn ad campaigns that put their brand front and center across Belgium, The Netherlands, and Germany. Imagine key decision-makers seeing your brand everywhere they look!

2. Then, we used Leadfeeder to give them pinpoint accuracy in qualifying and managing leads. This powerful tool is integrated seamlessly, providing real-time insights into website visitors. Talk about efficiency!

3. For reporting, we provided a Looker Studio to create a clear view of their paind and non-paid marketing performance. With real-time data, Fortino could track progress, make informed decisions, and continuously refine their strategies.

Finally, we expanded their reach with Google Ads, creating a multi-channel visibility that boosted their brand presence across multiple platforms.

Targeting Fortino's ICP

We kicked off with LinkedIn campaigns, which boosted Fortino’s visibility across Belgium, the Netherlands, and Germany. Fortino’s brand wasn’t just noticed - it was everywhere key decision-makers looked! LinkedIn Ads took it further, using advanced targeting to reach the exact industries and job titles needed.

Laser-Precision Lead Management

Curious how to get the most out of your website traffic? With Leadfeeder, we turned Fortino’s site visits into valuable insights. Imagine knowing exactly which companies were interested and tracking their every move in real-time. It’s like having a VIP pass to your leads’ behavior - how cool is that?

Real-Time Reporting insights

Looker Studio revamped Fortino’s reporting with a comprehensive dashboard. Tracking website visits, ad performance, and more became seamless. Real-time data drove continuous improvements and fine-tuned strategies effortlessly.

Improving brand visibility and transforming lead management for Fortino Capital