HC Health | From Fragmented Tools to Full-Funnel Growth in 3 Months

HC Health's challenge:

Creating a Scalable Growth Engine

HC Health had both the ambition and the product to grow but their internal setup was holding them back.

Sales and marketing were spread across several tools and valuable information often depended on individuals instead of shared systems.

This made it difficult to follow up consistently, limited insight into performance and made it hard to scale acquisition in a structured way.

To grow effectively HC Health needed one platform that brought everything together.

With performance marketing as a priority, the company turned to L2C to bring structure, focus and measurable results.

The beginning

To build sustainable growth HC Health needed more than new tools: they needed structure, focus and a clear plan.

We started by understanding how their teams worked, where opportunities were being missed and how data could connect across marketing and sales. From there we shaped a growth plan built on two pillars: a strong commercial foundation in HubSpot and a performance marketing approach designed to generate measurable results fast.

Building the Foundation

L2C helped HC Health roll out a tailored HubSpot setup across marketing, sales and account management.
We defined clear buyer personas, automated key marketing flows and built lifecycle workflows to guide leads through each stage of the funnel.

The sales pipeline was redesigned to match how HC Health actually sells. All legacy data, deals and fragmented contact records were cleaned up and centralized in one system.

We also added engagement triggers, tasks, and alerts so every follow-up could happen on time and with context.
The result was a structured environment where everyone could see and manage their pipeline clearly and efficiently.

Putting Our Plan in Action

The Growth Approach

Once the foundation was in place, we put our plan into action.
Through our growth approach we helped HC Health turn structure into measurable impact. Over a three-month period we guided their team through a performance marketing sprint focused on visibility, lead generation and enablement.

We started by launching their first Google Ads campaigns from scratch including full technical setup, conversion tracking and messaging tailored to their ideal customer profiles. This quickly brought in qualified traffic and consistent new leads.

At the same time we improved their SEO and website structure to attract the right audience. A short audit showed strong potential for better visibility so we reworked key pages, clarified their content and strengthened on-page performance.

Halfway through the sprint we spotted strong search intent around Employee Assistance Programs. Within a week a new targeted campaign was live and already generating a qualified deal.

Throughout the process we focused on enablement. The HC Health team learned how to manage campaigns, interpret results and keep scaling confidently. This mix of hands-on support and coaching helped them achieve quick results and long-term capability.

How did HC Health achieve these incredible results?

By the end of the collaboration HC Health had fully transformed its commercial setup. In just three months they generated more than 100 new contacts, 20 marketing-qualified leads and two open sales opportunities worth over €46,000 combined!

Their results were driven by three essential factors:

Structure and alignment
Marketing, sales and account management now work together within one shared process. Everyone follows the same definitions and reports on the same KPIs and works toward the same growth targets.
Automation and efficiency
We replaced Manual tasks with smart HubSpot workflows. Leads move through the funnel automatically and the team gains visibility into every step of the process.
Empowerment and enablement
Through close collaboration with L2C, the internal HC Health team learned to manage and scale campaigns independently. They now have both the structure and the confidence to grow sustainably.

This foundation gave HC Health the clarity, control and momentum to turn scattered efforts into a streamlined growth engine.

One central platform

Before diving into tools and tactics, L2C helped HC Health clearly define who their ideal customers are. Together, we segmented markets and decision-makers based on real buying behavior. This gave the team focus, sharper targeting and messaging that truly resonated with their audience. The result was more relevant campaigns and a noticeable lift in lead quality.

Smart automation

L2C introduced automated workflows and lifecycle campaigns that handle repetitive tasks like lead nurturing and follow-up. Prospects now receive the right message at the right time, without manual effort. This consistency keeps the funnel active and drives better conversion rates.

Performance marketing focus

Over a three-month sprint, L2C launched HC Health’s first Google Ads campaigns and fine-tuned their SEO. Within weeks, new leads started coming in including a qualified deal from a targeted “Employee Assistance Program” campaign. Measurable results came quickly, proving the power of a structured approach.

From fragmented tools to full-funnel growth in just 3 months